Bringing the hottest runway designs and red carpet-inspired looks to life for every stylish wedding, featuring an incredible range of fashion-forward designs that every bride and her ’maids will love. Select from our extensive range of styles and silhouettes. Whether your wedding style is all about classic romance or boho beauty, we’ve got every taste and trend covered. And with so many of our styles also available in plus-size and in juniors, there’s a bridesmaid dress for every ’maid-to-be and more!
Fashion Forward designs that capture the most current trends while keeping with the family tradition of timeless designs. The result is a collection of beautiful dresses that range from the traditional to the contemporary and are available in an array of gorgeous colors and fabrics. This spectacular selection ensures that every bride will find a dress that perfectly complements the look and feel of her wedding.
The Allure Bridesmaids collection offers a wide selection of gowns for the bridesmaid — who we believe deserves to feel beautiful alongside the bride on her wedding day. From classic strapless chiffon, to vibrant floral prints, to chic matte crepe sheath gowns, we have something for everyone.